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DigitalBridge

The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)
The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)

How Augmented and Virtual Reality Technology is Changing Retail

A recent study from U.K. mixed reality company DigitalBridge concluded that consumers are less likely to buy the right items for their home – and less likely to shop in general – because they can’t…
DigitalBridge, Marxent, IKEA , Lowe's, Oculus Rift
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