Adding e-commerce to a website can be a daunting task. We spoke to two retailers in the infancy of their e-commerce experience to see what lessons they’ve learned since starting up.
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Donna Johnson
Return to Sender: How Retailers Can Minimize Returns
Customer convenience is one major perk of e-commerce. With a few clicks and some payment information, consumers can get almost anything delivered straight to their door in a matter of days. And they…