Brad Cates
Sarreid Readies Extensive High Point Market Product Launch
Sarreid is set to showcase its largest High Point Market product launch in a decade. Notable is that all of the samples being introduced in the newly reimagined showroom this fall will be supported…
Sarreid Names New Corporate Leadership
In a move signaling the culmination of a years-long succession plan, three long-time employees have been elevated to drive Sarreid, Ltd.—the company here known for extraordinary designs and luxurious…
Brad Cates Named CEO of Sarreid Ltd.
Brad Cates has been named chief executive officer of Sarreid Ltd., following one year as chief operating officer of the company. Partners Alex Sarratt, Charles A. Hoffman Jr., and Charlie Mauze will…
Candid Conversation with Sarreid COO Brad Cates: Legacy, Coronavirus & 2020 Catalogs
As home furnishings retailers and interior designers navigate this time of COVID-19, which has presented some significant challenges, Sarreid Ltd. has taken this time to grow its digital presence,…
Sarreid Works on Digital Initiatives in Response to Coronavirus
In response to the ongoing coronavirus crisis, Sarreid COO Brad Cates shared a message with customers outlining the company's outlook moving forward and plans for digital initiatives.
"The past few…
Coping with Coronavirus: Retailers, Designers & Manufacturers Share Business Insights
While coronavirus is currently causing a disruption for everyone in the home furnishings industry, at some point, it will subside, and life and businesses will return, homes will be built and…
Brad Cates Named COO of Sarreid Ltd.
Full-line resource Sarreid Ltd. announced that industry veteran Brad Cates has been appointed to the position of Chief Operating Officer, reporting to the Sarreid Board of Directors.
Over his 20-…