The High Point Market Authority today announced that Trisha Yearwood and Doug Stephens, The Retail Prophet, will headline its Keynote Series for the spring market, April 14-18.
Each will share insights and business-building advice with High Point Market attendees. Teaming up with multiple partners to produce the series, the sessions aim to enhance a buyer’s Market experience with timely, relevant and forward-thinking topics.
The first Keynote Series session will feature Yearwood, an award-winning country music star, TV show host, author and home furnishings licensee.
Yearwood will help kick off the opening day of the market with a special edition broadcast of her Facebook LIVE show, T's Coffee Talk, as she discusses her various business enterprises, shares her top business-building insights and dishes on building brand awareness.
After her 20-minute chat, attendees are invited to stick around for an interactive viewing of her cooking show, Trisha’s Southern Kitchen, complete with commentary and a live Q&A session.
This session is sponsored by Klaussner Home Furnishings and will take place on Saturday, April 14, at 10 a.m. on Center Stage next to the Transportation Terminal. Market attendees are invited to join the session live, and those without a valid market pass can view the interactive broadcast on Yearwood’s Facebook page, www.facebook.com/TrishaYearwood.
Internationally renowned consumer futurist and best-selling author Doug Stephens, better known as The Retail Prophet, will focus on the customer experience for his keynote session. Entitled, “The 5 Elements of a Remarkable Customer Experience,” this session will look at the retail experience of the future and the radical transformation consumer shopping is undergoing, both online and in-store.
With over 20 years in the retail industry prior to founding The Retail Prophet, Stephens now serves some of the most recognized retailer and consumer brands in the world, including Disney, Walmart, BMW, Microsoft and Coca-Cola, among others. His unique perspectives on retailing, business and consumer behavior have been featured in many of the world’s leading publications and media outlets.
This session is presented in partnership with the Home Furnishings Association (HFA) and sponsored by Synchrony Financial. It is scheduled for Sunday, April 15, at 3 p.m. in the High Point Theatre with a book signing to follow. Doors will open at 2:30 p.m.
“The High Point Market Keynote Series is valuable to attendees, offering relevant insights to help our buyers grow their own businesses,” says Tom Conley, President and CEO of the High Point Market Authority. “This season’s keynote speakers have decades of experience to share, along with topics to inspire, encourage and educate. We are excited to host Trisha Yearwood, who leveraged a successful performing career into a multi-category brand, as well as Doug Stephens, a globally recognized expert on the future of retailing.”
Information about the Keynote Series can be found online at www.highpointmarket.org.
