Napa Home & Garden is bringing color and texture to its summer showroom with a new collection called Canyon.
“Warm hues are central to our vision for the season, and we leaned into this aesthetic as we curated product across fabrications, colors, finishes and categories, creating a warmer, more inviting living environment” explains Rebecca Mattie, VP of Design at Napa Home & Garden.
Monica Loving, VP of Vendor Development for Ivystone Group, adds “Peaceful color palettes are a key trend in home décor,” saying “These colors help create a serene and elegant atmosphere, making them ideal for complementing existing décor stories.”
‘We know consumers want color choices and are experimenting with bringing color into their homes,” adds Mattie. “Canyon offers up this tranquil mix of earthy, grainy and muted tones that are timeless and complement just about everything. The palette is enduring.”
“This is the culmination of three emerging trends we see in our travels,” says Napa President Michelle Gee, “all thoughtfully designed with the Napa customer in mind: generously scaled vases, dramatic statement branches and, most notably, our exquisite faux florals.”
Napa is offering new blush-toned orchids available in five variations, from a single stem to a 30-inch drop-in. The hand-dyed ombre blush petals and ultra-realistic root balls were carefully developed by Napa to mimic those found in nature. Napa for years has offered an extensive collection of faux florals with a realism and masterful execution that is second to none.
Loving also cites renewed interest in adding permanent botanicals to home décor, saying “consumers are drawn to calm and sophisticated floral arrangements that offer the beauty of nature without the upkeep of real plants.”
“The Canyon collection is especially captivating for retailers looking to broaden their demographic reach,” says Gee. “This look appeals to a slightly younger audience, allowing retailers to connect with this sought after group.”
The Canyon Collection can be seen at the Napa’s flagship showroom at AmericasMart Atlanta, Building 2, 10th floor #1010, during summer market, July 15-18. It can also be found on the Napa website, or by contacting a Napa Sales Rep.
