Atlanta Market Announces Six Summer 2024 Best Booth Award Winners

Atlanta Market has presented Best Booth Awards to six temporary exhibitors in recognition of exceptional merchandising and visual innovation, with L’AVANT Collective receiving a special “Best of Show” distinction. The Summer 2024 temporary exhibits ran through July 21 at AmericasMart Atlanta.
 
“The recipients of this Summer’s Best Booth Awards exemplify a remarkable dedication to design, and showcase a wealth of talent at Atlanta Market,” said Karen Olson, ANDMORE Executive Vice President and Chief Marketing Officer. “Congratulations to these six winners for their inspiring contributions to market sourcing and innovation in branding.”
 
The Summer 2024 Atlanta Market Best Booth Awards winners include:
 
Best of Show: L’AVANT Collective, B2-1-817
Represents the highest level of achievement through use of all categories of visual excellence into one cohesive and holistic visual presentation.
 
Best Product Merchandising: Morgan Rhea, B3-5-2901
Recognizes a sales-oriented display that successfully showcases and cross-merchandises product lines to promote sales. All elements of visual merchandising – lighting, signage, product display – are employed for greatest impact.
 
Best Branding Display: House of ILUM, B2-1-610
Represents distinct and memorable branding that successfully communicates the company’s brand through signage and special fixtures.
 
Best Interactive Elements: Origami Owl Charm Bar, B3-1-508
Incorporates elements that captivate buyer attention and prompt engagement and encourages immersive experiences with the product line.
 
Best Use of Color: Drawn Goods, B3-4-2507
Employs color to elevate product presentations and integrates different tones and hues throughout the display.
 
Best Storytelling: Cavallini Papers, B2-1-211
Uses visual merchandising to narrate the story of the product(s) and company, attract customers, inspire engagement with products and represent unique brand stories.
  
Best Booth judge, Rob Pearce of Rob Pearce Designs, considered merchandising, story-telling, brand identity, color and interactivity in determining winners. Judging for the second consecutive Atlanta Market, Pearce is a veteran of the wholesale tradeshow design industry, offering services such as design planning, lighting, finish and material selection and more.