Momeni, Inc., one of the world’s leading floor covering manufacturers, today announced a corporate rebranding to its logo and the debut of a new showroom at High Point Market this spring.
Reza Momeni, CEO, comments, “In an effort to rebrand the logo that Momeni has been so well identified with for many years, our main goal is to reflect the journey of company. Our story is one of great tradition, evolving in the modern world. We embrace the roots of where we came from, and look forward to what the future holds. We are constantly being inspired and constantly maintaining what we hold dear to our hearts.”
Explaining the elements of the design and theory, Design Director Katy Repetto said, “Family and quality is our core value. The new logo represents unity, and at the heart of it, represents an 'M' for the family Momeni, not only biologically related, but the family of employees and friendships that unify our united mission to provide beautiful products and generous service. The style of the logo is rooted in the romantic Persian manuscript style.”
She adds, “The loops represent the knots of rug. The symbolic figure-eight, that is intertwined throughout the design, represents our united mission to serve. We are a diverse company, we embrace the old and the new, and beautiful design inspires us to keep improving. The relationships Momeni has internally and externally with our customers is something we value above all else. When a customer receives a Momeni product in their home, we want our logo to represent beauty and something they are proud to own.”
As part of the rebrand, Momeni is debuting a new showroom at the spring High Point Market located in the IHFC building, space H-345. Designed by Nathalie Gravagna of Dec It Up, the space allows Momeni to showcase its more than 100 program lines and thousands of one of a kind rugs in a fully branded, experiential location. The company is hosting a ribbon cutting and launch party on Saturday, April 14 at 5 p.m. in the showroom that will feature music, signature cocktails and light bites.
