Home Fragrance Brand, ILLUME, Celebrates 30 Years of Scents

ILLUME, renowned home fragrance brand, celebrated its 30th anniversary in July, releasing a new collection.

For three decades, the brand has been reimagining luxurious olfactory experiences in the home with best-selling candle varieties, diffusers, mists and more. To celebrate this milestone, ILLUME has partnered with original founder, artist Lynette Reed, to produce a collaborative, art-focused collection.
 
The internationally based painter, Lynette Reed, found inspiration in the fragrances of her California gardens and global trips. With experimentation and play, she created ILLUME in 1994. Three decades later, the brand has become a leader in the world of home fragrance, manufacturing over 50 million units annually and retailing at over 4,500 specialty and department stores such as Anthropologie, West Elm, Wholefoods and more. 
 
The Artist Founded, Artist Led collection is an example of the brand’s belief that beautiful art brings joy and connection. The packaging features Reed's artwork and includes scents Pineapple Cilantro and Gardenia, as well as the brand’s first and best-selling fragrance, Coconut Milk Mango. 
 
Each scent will be available in three formats — artist tin, artist glass and artist boxed votive — and will continue the brand’s practices of safe and natural formulations. ILLUME products are made with waxes of soy, veggie, palm, carnauba and FDA-approved food-grade paraffin, with wicks of cotton or paper. The fragrances are created from natural ingredients and safe synthetics. They are also free of parabens, propylene glycol, phthalates, and are cruelty-free, according to a news release.