Fusion Designs Brings Essentials to Bedroom Furniture

Fusion Designs, a leader in solid wood, domestically produced case goods, is building off the success of its popular Essentials Plus dining program with the launch of three new solid wood bedroom collections: Selby, Parker, and Briton.

Essentials Plus was launched last year as a value-driven program designed to give retailers a new starting point for bench-built, American-made furniture. With a 10-day lead time, Essentials Plus is designed to appeal to a younger generation of consumers who seek high-quality, domestically produced solid wood furniture at affordable price points.

“In today’s economy, many consumers are operating on a tight budget,” said Fusion Designs President Marcus Bontrager. “We are seeing consumer demand for high-quality case goods at entry-level price points is extremely high. The fast-growing popularity of Essentials Plus in the dining category we are enjoying convinced us that we needed to add bedroom collections to the program as well.” 

As in the dining category, Fusion Designs produces and stocks large quantities of wood designs in solid brown maple, ready to be finished in a choice of colors. The volume-driven approach enables the company to offer exceptional value, with price points approximately 30 percent less than its custom case goods offerings, all with no changes to the quality solid wood construction on which it has built its reputation. In fact, the three new solid wood bedroom collections (each including queen bed, dresser with mirror and three-drawer nightstand) carry a suggested retail of $3,999.

The new bedroom designs include Selby, a soft contemporary look with gentle curves, rounded edges, and custom hardware. Parker features overlay fronts that cover the face frame for a more transitional look. It too offers custom pulls. The Briton collection is a more traditional style.

 Fusion developed the new collections after sharing a panel of 10 potential designs to current Fusion Design dealers.

 “We developed these collections using feedback that we gathered from our dealers about their customers’ needs and preferences, so none of these looks are a reach for independent retailers,” the executive said. “The focus is on soft contemporary because as the Baby Boomers transition out of the marketplace over the next couple years, we believe this style is going to become more and more important for the next generation of consumers that we are targeting.”

For more information about Essentials Plus and to view the new Essentials Plus bedroom collections, visit www.fusiondesign.us.