Four Hands, global designer and wholesaler of trendsetting lifestyle home furnishings, has announced their new, innovative virtual product launch experience happening on August 27. For the remainder of 2020, they are shifting gears from in-person market showcases and will not be attending Vegas Market this fall, instead focusing on creating an immersive digital experience.
“We have been attending Vegas market since the beginning,” says Matthew Briggs, CEO of Four Hands. “Markets have been the backbone of the industry and part of our culture and experience, but this year, due to the current state, it doesn’t sound like markets are going to be very inspiring.”
Four Hands has created a showroom in Austin, TX, at the historic Brazos Hall inside their 8,400 square feet of open space in the Main Hall that highlights the venue's industrial past with stunning downtown views from the 3,500-square-foot Rooftop Deck. The venue provides a showroom-like backdrop for over 260 products to be fully styled into 36 room settings that would then be photographed and filmed to provide customers with a “walk-through” experience and more.
“Our innovation on the product side hasn’t slowed down, and we have adopted that same philosophy across our business to ensure we can keep our customers on the forefront of design,” says Briggs. “We feel that this is a step in the right direction and will continue to learn and listen to our customers’ needs through these unprecedented times.”
Four Hands digital assets will include:
- Videos of each vignette to give customers a walk-through-like experience to view product details, materials, scale while also getting a bit of inspiration for how it can be styled.
- “Behind the Design” videos with Four Hands product developers to hear about special details and inspiration for some of their top introductions.
- Ability to shop vignettes by room to navigate to the products that customers are most interested in first.
- Vignette photography from Four Hands Virtual Market at Brazos Hall will be directly on the product pages to help with buyer confidence.
- Product highlight videos for select products on the product pages to get a sense of scale, material, and comfort.
