Fairfield Unveils Plans for High Point Market Showroom Expansion

Fairfield, a provider of artisan-crafted upholstery and casegoods, has announced plans for a continuous, 7,000-square-foot expansion of its High Point Market showroom located at 200 N. Hamilton, Suite 100. This strategic expansion supports the company’s immediate and long-term growth objectives, providing customers with a more elevated and in-depth showroom experience.
 
The expanded showroom will enable Fairfield to present a more comprehensive showcase of its commercial and whole-home collections, offering greater depth across bedroom, living, and dining categories. In addition to showcasing a broader range of styles, a newly enhanced design center will be installed with natural lighting and more square footage to create a more user-friendly experience. The expansion also includes a dedicated and refreshed hospitality area, thoughtfully designed to host industry panels, events, and client gatherings during market, with features such as a bar, food stations, and lounge areas. 

“This expansion is a strategic investment in Fairfield’s future, strengthening our ability to stay competitive in a constantly evolving market,” said Dixon Mitchell, Chief Executive Officer of Fairfield. “Our ongoing growth reflects the company’s solid foundation and steadfast commitment to long-term, sustainable success.” 

The expansion will be completed in two phases, increasing Fairfield’s total showroom space to 20,000 square feet. A portion of the new space will debut during Fall 2024 High Point Market, with the showroom set to open on Thursday, October 24, at 1:00 p.m. The full expansion is scheduled for a grand opening in Spring 2025. This growth reflects Fairfield’s ongoing commitment to its customers and the Hamilton-Wrenn Design District, reinforcing its position as a key anchor and destination at High Point Market.