European lifestyle home furnishings brand Dôme Deco is launching new products virtually in response to the cancellation of the spring High Point Market.
Dôme Deco changes its collection twice a year. In Europe the Belgian brand launched its Spring/Summer Collection at Maison & Objet and in the U.S. the launch was set to take place in High Point. With the cancellation of High Point Market, the brand has chosen to virtually launch the new collection, primarily through the creation and utilization of the Dôme Deco One-On-One Brand Tour as a launch pad.
“With the large gap between markets, as a result of the cancellation of High Point, we decided to bring the showroom to our customers by providing One-On-One Dôme Deco Brand Tours,” says North American Sales Manager Scott McKearn. The Brand Tours are 30 minute Zoom screen shares where McKearn shares a video of their showroom at Maison & Objet in Paris, gives a guided virtual tour of their Atlanta showroom and trains the tour recipient how to most efficiently navigate the WebShop to place orders.
McKearn said, “The realization came that using technology to make the most of the challenging situation created by COVID-19 could actually be an opportunity to efficiently and personally educate and expose a large number of designers and retailers to our brand, which launched in the U.S. in January 2019.”
Dôme Deco Sales Representatives are also being trained to lead brand tours. McKearn said, “I know they say you can’t teach an old dog new tricks, but I believe that we need to. The situation we are in is going to leave lasting effects. I believe the openness to have a line presented via a screenshare is here to stay and our sales team can benefit from and need to be equipped to embrace and leverage it. Bottom line is it translates into less travel time and more time spent speaking with our customers. Which sounds like a WIN to me.”
The brand also made a “Strange Times Call for a Strong Offer” announcement as a way to help their customers make it through this challenging period. The “Strong Offer” is 25 percent off all Immediate Delivery goods and 10 percent off everything else in the line. The offer ends May 19.
Tours can be scheduled via email request to scott@domedeco.us and WebShop registrations for Immediate Delivery orders at www.domedeco.us.
