Castelle announced this week the launch of Biltmore by Castelle, an outdoor collection inspired by the classic architectural elements of George Vanderbilt’s estate.
Featuring details of America’s Largest Home®, this collaboration will be unveiled within the Castelle High Point showroom (IHFC-Main 101) during the international furniture market.
“Creating comfortable and beautiful spaces to enjoy the fresh air of the Blue Ridge Mountains was key in Mr. Vanderbilt’s vision of providing an oasis for his family and friends,” said Tim Rosebrock, Vice-President and General Manager, Biltmore Licensed Consumer Products. “He selected products of highest quality and classic design, and the artistic details and craftsmanship of the Biltmore Collection by Castelle reflect this appreciation for luxury.”
The first collection to debut within Biltmore by Castelle will be the Estate Collection that is handcrafted of cast and extruded aluminum. Each dining or deep seating piece features elements inspired by architectural design and classic lattice-work details found on the grand Loggia and Library Terrace of Biltmore House.
“From the moment this collaboration was discussed, the similarities that exist between our companies in our mutual pursuit of elegant experiences and a shared reverence of outdoor spaces became clear to each member of our design and marketing teams,” said Derek Ritzel, President and CEO, Castelle. “The sense of artistry and craftsmanship that also is a part of not only this unbelievable home; but the estate’s surrounding lands and gardens mirrors that sense associated with the Castelle brand. The partnering was a natural fit and one we are proud to be introducing.”
In creating Biltmore, George Vanderbilt envisioned a private, peaceful retreat where family and friends could relax and enjoy all the comforts of home — including the refreshing beauty of the natural world. From the breezy Loggia with sweeping views of the mountains to inviting terraces that beckoned guests to explore the estate’s grand gardens and woodland trails, no detail of outdoor living was overlooked.
“Castelle’s design team made multiple trips to Biltmore, diving deep into our archives and storage rooms for product inspiration,” said Donnette Miller, Director of licensing, Biltmore Licensed Consumer Products. “It was a pleasure to work with such a talented team. Watching them weave inspiration from the gardens and architectural elements of the house into collections that are relevant to today’s decor while still honoring timeless design was inspiring and affirmed for us that Castelle is an excellent partner for our outdoor living furniture.”
The launch will kick off with an elegant brunch within the Castelle showroom from 11 a.m.-2 p.m. on Sunday, April 15. “The Art of Entertaining” will include hors d'oeuvres and Biltmore’s finest wines. Music will be provided by a string quartet to entertain all attendees. The brunch is open to market-goers.
For more information about Castelle and their line of casual furniture visit www.castelleluxury.com.
