Atlanta Market has presented “Best Booth” Awards to six temporary exhibitors, in recognition of excellence exceptional merchandising and visual ingenuity, with Umbra receiving a special “Best of Show” distinction. The Winter 2024 temporary exhibits run through January 21, 2024, at AmericasMart Atlanta.
“The winners of this Winter’s Best Booth Awards demonstrate a unique dedication to design and showcase the breadth and depth of talent to be discovered at Atlanta Market,” said Karen Olson, ANDMORE℠ executive vice president, chief marketing officer. “We congratulate these six finalists, as they inspire out-of-the-box at-Market sourcing and influence branding innovation for buyers and sellers alike.”
Winter 2024 Atlanta Market Best Booth Awards winners are:
Best of Show: Umbra, B2-1-103
Represents the highest level of achievement through use of all categories of visual excellence into one cohesive and holistic visual presentation.
Best Product Merchandising: La Jolie Muse, B2-2-225
Recognizes a sales-oriented display that successfully showcases and cross-merchandises product lines to promote sales. All elements of visual merchandising -- lighting, signage, product display – are employed for greatest impact.
Best Branding Display: Musee, B3-3-2300
Represents distinct and memorable branding that successfully communicates the company’s brand through signage and special fixtures.
Best Interactive Elements: F&H Group, B2-1-403
Incorporating elements that captivate buyer attention and prompt engagement and encouraging immersive experiences with the product line.
Best Use of Color: BuDhaGirls LLC, B3-4-2901
Employing color to elevate product presentations and integrating different tones and hues throughout the display.
Best Storytelling: Oh My Mahjong, B2-3-100B
Using visual merchandising to narrate the story of the product(s) and company, attracting customers, inspiring engagement with products and representing unique brand stories.
Best Booth judge, Rob Pearce of Rob Pearce Designs, considered merchandising, story-telling, brand identity, color and interactivity in determining winners. Pearce is a veteran of the wholesale tradeshow design industry, offering services such as design planning, lighting, finish and material selection and more. www.robpearcedesigns.com
Beginning in 2024, ANDMORE’s best booth awards are reimagined to recognize excellence across six categories of visual merchandising within temporary exhibits at its Atlanta, Las Vegas and High Point campuses. Award winners and exemplary designs will be showcased in marketing, social media and public relations activities before, during and after each market.
Atlanta Market is a dynamic and immersive wholesale sourcing destination housing the nation's largest product mix for gift complemented by a broad selection of home décor, furnishings, apparel and the nation’s largest outdoor living presentation. It features three buildings with 51 floors of showrooms and temporary exhibits with thousands of brands that attract retailers and designers from every U.S. state and more than 60 countries. For information, visit AtlantaMarket.com.
