Universal Furniture is bringing back its popular Virtual Market for the retail and design communities beginning Monday, November 16. Participants will have access to full collection reveals, live showroom walk throughs, live Q&A sessions with product experts and 360-degree virtual showroom tours. Registration is free and open to members of the trade.
Although Universal Furniture saw more customers than expected during the revised October market in High Point–50 percent of its normal traffic—it wants to re-create the experience for those unable to attend.
“In a year where everyone has been forced to pivot, we worked hard to translate every aspect of the market experience that could be delivered virtually,” said Universal Furniture Director of Marketing Neil MacKenzie. “We want everyone to feel like they’ve participated, whether they can make it in person or not.”
The virtual market concept, first introduced in April 2020 as a result of the cancellation of Spring Market, drew thousands of participants during its six-day run and garnered praise from retailers and designers.
“Participants appreciated the depth and breadth of information we were able to deliver via email, social media, virtual conference platforms and the website,” said MacKenzie.
Fall 2020 Virtual Market Schedule of Events:
Monday, November 16
- Live Q&A via Zoom at noon with Director of Product Development Shannon Lookabill examining outdoor furniture materials.
Tuesday, November 17
- Live Q&A at 11 a.m. via Zoom on Work From Home (WFH) introductions
- Live Q&A via Zoom at noon with Coastal Living discussing consumer research on outdoor living.
Additional Information Available on Demand:
Coastal Living Outdoor Collection
- 360 Tour
- Video Tour with Product Team
- Image Gallery
Modern Farmhouse Collection
- 360 Tour
- Video Tour with Product Team
- Image Gallery
WFH Introductions
- Video Tour with Product Team
Special Order Upholstery Program
- Video on Swatching
- Video on Cylindo Draping Tool
For those who would like to revisit recent introductions, videos will be available for the following collections:
- Coastal Living Getaway
- Miranda Kerr Home
- Nina Magon
- Modern
