Home furnishings and electric fireplace manufacturer Twin-Star International will unveil its new company brand and logo and introduce new products at the Winter 2018 Las Vegas Market.
Twin-Star International will become Twin-Star Home and launch new merchandising strategies as well as six lifestyle collections in collaboration with award-winning designer and creative strategist Jena Hall.
“This announcement marks an important evolution of our company and expansion beyond our current successful core fire products,” said Lori Gonzalez, CEO of Twin-Star International. “Looking through the lens of our consumers, we will focus on creating new and design-rich home furnishings that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live.”
Twin-Star has invested in proprietary consumer market research that has provided its product development team with valuable insights into their core consumers. This research has enabled the company to expand its home entertainment, living room and home office categories.
Through the company partnership with Hall, an industry veteran, Twin-Star will develop and execute merchandising strategies with a “consumer-first mission.” Hall will work closely with the executive team on a strategic level, including supporting merchandising, marketing and sales efforts, as well as collaborating with designers and engineers on product development.
“We are tapping into Jena’s extensive business skills as well as her 30-plus years of interior, product, architecture and space planning experience,” Gonzalez said. “We look forward to working closely with Jena to enhance our product offerings and consumers’ experience.”
Twin-Star International’s remodeled Las Vegas showroom is located at the World Market Center, A-1016.
