Twin Star Home, the market leader in award-winning design and manufacturing of home furnishings and in-home electric fireplaces, has acquired TK Classics, a leading designer and manufacturer of design-rich outdoor furniture, which includes upholstered seating, dining tables, bars and accessories.
With a strong focus on customers and creativity, TK Classics has established itself as a top designer and distributor of outdoor furniture and heating products at affordable prices. The company is headquartered in West Sacramento, CA, with manufacturing capabilities in China and exclusively sells to customers via retailers and direct-to-consumer e-commerce.
According to Lisa Cody, Vice President of Marketing at Twin Star, the strategic acquisition of the outdoor furnishings company takes the company known as the leader in fire and furnishings indoors to outdoor living as well. “We are all about enhancing consumers’ lives, and the walls between indoors and outdoors are dissolving. Now, we’ll be able to offer total home solutions indoors and out.”
Indeed, the combined company has a diverse product offering, which effectively caters to a wide array of home furnishing purchasing partners among its consumer end markets and leverages a powerful distribution network with unique capabilities to serve and scale the e-commerce channel. Simply put, she says, “The fit between the two companies is fantastic and our combined portfolios are much broader.”
“TK Classics has a strong track record of developing quality products that delight consumers and garner positive reviews,” noted Lori Gonzalez, Chief Executive Officer of Twin Star Home. “The seasoned management teams at Twin Star and TK Classics are well-positioned to operate at a larger scale, and we look forward to building upon the strength of our brands and market leadership in bringing comfort and warmth to consumers’ homes. We have a powerful operating infrastructure that weaves through all functional areas and will support our continued growth and value creation.”
“This acquisition provides the foundation to unlock TK’s future growth potential and will help take our already thriving business to the next level of performance,” said Jennifer Hayes, Founder and Chief Executive Officer of TK Classics. “I am pleased to find an acquisition partner who shares TK’s core principles of providing competitively priced, beautiful, innovative home furnishing products that bring family and friends together and enhances their personal lifestyle experience.”
TK Classics will maintain operations in West Sacramento, CA. The combined company will be headquartered in Delray Beach, FL.