Small Business Technology
From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers
Simple Secrets to Subject Line Success
Whether you’re in a boutique out East, a coastal showroom, or Midwest lighting gallery, even the most talented lighting and decor professionals struggle to write the right email subject line. Here,…
radiant® Wireless Charger
Legrand's new radiant® wireless charger instantly provides a convenient, clutter-free option to charge at home or in the office. Designed to replace any standard outlet, installation is quick and…
808 Enter Hooker Furniture High Point Social Media Contest
Hooker Furniture Corp. hosted a social media contest during the Spring High Point Market to give consumers insight into the latest design trends in the furniture industry.
The contest is part of an…
Design Q&A: Relamp, The Printed Light Bulb
Over the last few years, the Edison bulb trend dominated at Lightovation and market centers across the country. So many companies from Hinkley to Stylecraft to Mitzi created fixtures designed to…
The Anatomy of an Optimized Pinterest Pin
Last year, Pinterest reported that 60 percent of pinners say the platform has influenced their home decor purchase decisions. To capture their attention and convert pins to sales, it’s important to…
3 Vital Insights Hiding in Your Business's Data
No matter the date or time of day, your business is collecting data on your consumers. In your store, your POS system records your transactions. Online, your website monitors visitors day and night,…
Home Smarts
Back in March, I attended the bi-annual Light + Building fair in Frankfurt, Germany. The show’s tagline, “digital future meets hotspot for design,” accurately depicts the emphasis on both…
What Amazon's Alexa Blueprints Means for Smart Homes
When Amazon first released the Echo with its voice assistant Alexa, many consumers thought "Yeah, this is cool, but do I really need this?" While consumers can connect to their Echo via bluetooth,…
Be an Expert: How to Build Customer Relationships By Being an Online Resource
Every day, your sales associates help customers find products, explain warranties and answer questions of all types, and while your customer service may be exceptional in-store, that doesn't mean…
The LIT Design Award Winners: What the Judges Think and What We Think
The 1st Annual International Competition for Lighting Product Design and Implementation kicked off this year, welcoming lighting submissions from manufacturers, designers and practicers from all…