Retail Education
Home furnishings and lighting retailers face many challenges in this ever-changing economy. From new consumer expectations to online competition, today's retailers work hard to ensure their customers have access to on-trend products and great customer service. In this section, you'll find all things retailing — news, features, analysis and tools — needed to make your retail business a success.
Richard Alan & Assoc. Debuts Passport Program
In an effort to revitalize the buying experience at market, sales rep Richard Alan of Richard Alan & Assoc. (RA&A) launched the RA&A Passport program at January’s Lightovation. With help…
Back in Brass
Long gone (and thankfully so) are the days when the single-minded pursuit of maintaining “the perfect home” rested squarely on the flawlessly dressed shoulders of the lady of the house. But while our…
The Complete Digital Marketing Reference Guide for Small Businesses
In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
How to Light an Open Concept Dining Room
Rethinking How We Light Dining Rooms
When I was growing up, the dining room was reserved strictly for company. As a family, we always ate in the kitchen. We rarely ventured into the dining room — it…
What Products Homeowners Want in Their Kitchens and Baths
Want to know what kitchen and bath products homeowners want? The National Kitchen & Bath Association (NKBA) latest research crunches the numbers from 2016, the most recent data available, to find…
SFC Highlights Green Furnishings Trends in New Consumer Study
Green home decor products may be good for the environment and our health, but are people actually willing to buy them? The Sustainable Furnishings Council’s (SFC) newly-released Green Home…
How to Win at Pinterest
A picture is worth a thousand words, or if you’re Pinterest, better make that two million. The social media platform's app recently broke the 200 millionth user mark. And for those of us who have…
The Voice Search Revolution
Just when we were all designing responsive websites to meet mobile search demands, consumers have turned the tables on us again.
Last year, Google announced that 20 percent of queries through its…
5 Inexpensive Marketing Tools and How to Use Them
If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
The Death of Farmhouse and Other Trends I Saw at KBIS
There is a lot for kitchen and bath designers to see and learn at Lightovation, so if you chose it over this year’s Kitchen & Bath Industry Show (KBIS), I don’t blame you. Still, I went to KBIS,…