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Designer Education

Product designers, interior designers and lighting designers are working in a changing industry. Competition from online services, DIY and home improvement tv shows, plus changing consumer lifestyles have continued to shift the way business is done. In this section, product designers, interior designers and lighting designers can read news, trend articles and more.

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(Photo: Unsplash user Hello I'm Nik)

5 Digital Marketing YouTube Channels to Check Out

As a small business owner in 2018, there’s no shortage of new things you can learn when it comes to your digital marketing strategy. But you can only read so much in a day, and sifting through…

Capital Lighting Rolls Out Second Volume of Designer’s Choice Style Guide

Capital Lighting has unveiled the latest volume of their style guide, Designer’s Choice. Featuring top trends and design advice from renowned interior designers such as Stacy Garcia, Lonni Paul,…
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Photo: rawpixel.com from Pexels

How to Rethink Your E-Commerce Strategy

The majority of people still prefer to shop for furniture in stores, according to Morning Consult, and more than likely, they feel the same way about lighting. But retailers, don't get comfortable…

3 Things to Know About the New E-Design Startup Spruce Up

Last month a new e-design service, Spruce Up, hit the internet. After raising $1.5 million in investment last February, e-commerce and design lifestyle experts Mia Lewin and Mike Dierken launched…
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(Photo: Pexels user bruce mars)

How to Create a Strong Customer Referral Program

Research from Texas Tech shows that 83 percent of satisfied customers are willing to refer a product or service, but just 29 percent actually do. Many happy customers may not be spreading the word on…

Lightovation Announces Expanded Showrooms, More Innovative Products for January 2019 Market

Lightovation will offer a full slate of educational programming and an expanded selection of new innovative products for the January 16-20, 2019 show. Lightovation takes place concurrently with…
Tomas Georgi and Mary Hilton-Reid headshots
Georgi and Hilton-Reid (Photos: Bert Vanderveen)

Julian Chichester Hires New VP of Business Development and Showroom Manager

Julian Chichester announced today the creation of an executive sales position and the addition of a new showroom manager to support the design brand’s growth in New York City and throughout the…
buyer persona
(Photo: Pixabay)

How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…
Solar panels on building roof
Photo: Carl Attard from Pexels

Podcasting Goes Green: A Q&A with CaraGreen's Jessica McNaughton

For the average consumer, going green means dropping a few cans and papers in a recycling bin and maybe investing in an LED bulb or two, but as Jessica McNaughton, President at sustainable building…
Closed Sears in Memphis, TN
Photo: Mike Kalasnik via Flickr

How to Not Be Like Sears

In life, nothing lasts forever. This month, Sears filed for bankruptcy after years of struggling to find its place in the retail market among emerging giants like Amazon and Walmart. The company…
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