Consumer Research
Holiday Spending: A Cautiously Optimistic Outlook
Out with the jack-o-lanterns, in with the snowmen. The season of giving starts this month, and research shows that consumers plan to give — a lot.
Coresight Research’s latest projections show growth…
Top 3 Insights from the 2018 Houzz Bathroom Trends Study
Each year, Houzz.com surveys homeowners who have completed or recently completed a bathroom renovation to get a glimpse of who they are and what they want from their bathrooms. This year's 2018…
How to Create a Buyer Persona
If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…
Third-Generation Retail Staff on the Future of Their Businesses
For sisters Rachel Lansing Sotoloff and Jessica Lansing, joining the family business at Idlewood Electric near Chicago was never a given.
“We never worked in the business when we were growing up —…
Alexa, Do You Know About My Business?
In July, digital knowledge platform Yext announced it would be submitting business listings directly to Amazon’s voice assistant, Alexa. Yext, which manages business information (think business names…
ASID's 2nd Quarter Report Reveals Uncertainties for Interior Designers
The American Society of Interior Design's (ASID) Second Quarter Billings Index report, released last week, made one thing exceptionally clear: The interior design industry has deep ties to the…
4 Key Takeaways from the 2018 Houzz & Home Report
Each year, Houzz.com releases its annual report on home renovation trends, and its 2018 Houzz & Home Report delivered key findings and helpful insights as to what homeowners are renovating and…
How Showroom Events Could Attract Millennial Males
Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…
4 Factors that Drive In-store Purchases, According to New Study
Ever since the retail apocalypse/renaissance (depending on your optimism) hit, the retail industry has whispered about the demise of the brick-and-mortar store and whether or not it will survive into…
3 Vital Insights Hiding in Your Business's Data
No matter the date or time of day, your business is collecting data on your consumers. In your store, your POS system records your transactions. Online, your website monitors visitors day and night,…