Consumer Research
How to Create a Buyer Persona
If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…
Third-Generation Retail Staff on the Future of Their Businesses
For sisters Rachel Lansing Sotoloff and Jessica Lansing, joining the family business at Idlewood Electric near Chicago was never a given.
“We never worked in the business when we were growing up —…
Alexa, Do You Know About My Business?
In July, digital knowledge platform Yext announced it would be submitting business listings directly to Amazon’s voice assistant, Alexa. Yext, which manages business information (think business names…
ASID's 2nd Quarter Report Reveals Uncertainties for Interior Designers
The American Society of Interior Design's (ASID) Second Quarter Billings Index report, released last week, made one thing exceptionally clear: The interior design industry has deep ties to the…
4 Key Takeaways from the 2018 Houzz & Home Report
Each year, Houzz.com releases its annual report on home renovation trends, and its 2018 Houzz & Home Report delivered key findings and helpful insights as to what homeowners are renovating and…
How Showroom Events Could Attract Millennial Males
Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…
4 Factors that Drive In-store Purchases, According to New Study
Ever since the retail apocalypse/renaissance (depending on your optimism) hit, the retail industry has whispered about the demise of the brick-and-mortar store and whether or not it will survive into…
3 Vital Insights Hiding in Your Business's Data
No matter the date or time of day, your business is collecting data on your consumers. In your store, your POS system records your transactions. Online, your website monitors visitors day and night,…
2018: State Of Business
The National Small Business Association (NSBA), a nonpartisan lobbying group, found in its 2017 year-end survey that more than one-third of small business owners feel very confident about their…
What Showrooms Should Know About Consumer Report's Research on Furniture Tip-overs
The Consumer Product Safety Commission (CPSC), part of Consumer Reports (CR) which publishes news and research regarding product safety, news and developments for consumers, released new research…