Consumer Research
How Color Impacts Consumer Purchasing Behavior
While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…
2019 Thanksgiving Weekend Shopping Sets Records
Whether a growing economy or a late holiday weekend, Thanksgiving shopping set a record this year with 189.6 million U.S. consumers shopping from Thanksgiving Day through Cyber Monday, an increase of…
5 Ways for Retailers to Protect Against Industry Disruption
This week, Retail Dive asked, "Is home goods the next industry ripe for disruption?"
The answer? Yes, almost definitely. Just a few notes on some happenings in the past year:
- Global Views…
Holiday Sales Miss Expectations: What the Latest Numbers Mean for Retailers and Designers
The U.S. Census Bureau released some startling numbers on the recent holiday season shopping numbers, and they didn't provide a lot of optimism for economists and the stock market. The bureau found…
Interior Design Firms Show Optimistic, Yet Cautious Views in Houzz's 2019 State of the Industry
Houzz released its 2019 State of the Industry Report today, and the overall message of it centers around cautious optimism.
Of the interior design firms reporting, 49 percent said they had a good…
What Consumers Want
One of the best parts of being in the Lighting Showroom Coalition Facebook group comes from reading the oddball questions and answers the associates and managers receive from customers. I worked at…
3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey
Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
What Luxury Loyalists Want — And Interior Designers Need to Know
In the December issue of Furniture, Lighting & Decor, we introduced you to the new aristocracy in our Consumer Snapshot department. This demographic includes both older Millennials and young Gen…
ASID Third-Quarter Billings and Index Report Shows Growth for Most
After some concerns in the second quarter billings report, the American Society of Interior Designers third-quarter billings index report showed growth for the interior design industry.
The…
Pulse on Housing
As much as we’d like to be the drivers of our own destiny, external factors affect the health of our industry, housing included. Right now, a construction labor shortage, higher home prices and…