Consumer Research
Black Friday Online Shoppers Spend 52% More on Home & Garden Goods
Black Friday online retail sales globally went up 14% this year compared to 2019, with the Home & Garden sector enjoying a 52% sales uplift as people continue to want to spend more on their homes…
HENRY: The Demographic to Watch
Have you heard of HENRY? Coined by luxury marketing expert Pam Danziger, this group of High Earners Not Rich Yet make up 25 percent of U.S. households but account for 40 percent of spending. We asked…
The Post-COVID Consumer
Six months ago, when the country first shut down, consumers had no choice but to shift the way they made purchases. Essentials like groceries, medications and personal care products ordered online…
Consumers Prioritize Spending on Gifts Ahead of Holiday Season
Purchasing gifts for friends and loved ones is a way for consumers to shift focus from the uncertainty and stress of the pandemic to celebrating the holidays and the promise of our return to a better…
Pet Peeves Drive Master Bathroom Renovation Decisions, Houzz Study Finds
An old or outdated space is by far the leading pet peeve for homeowners prior to a master bathroom renovation (69 percent, up from 59 percent in 2019), according to the 2020 U.S. Houzz Bathroom…
ASID Releases 2020 Interior Design Resiliency Report
As all industries tackle the ongoing effects of COVID-19, the American Society of Interior Designers (ASID) has sought to understand the resiliency of the design industry and profession through times…
Second Homes and the Affluent Buyer
At the start of the coronavirus pandemic, many city dwellers lucky enough to have second homes fled their more congested urban residences in favor of the space and scenery of their vacation…
Research Shows Lockdown Video Calls Inspire Home Purchases
Around half (47%) of US consumers polled as part of a new study agree that seeing inside the homes of friends and colleagues in video calls during the pandemic has inspired them to improve their own…
The Journey to Brand Loyalty
If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…
Home Furnishings Association, Piper Sandler Release New Quarterly Retail Report
The Home Furnishings Association (HFA) announced an exclusive partnership this week with investment bank Piper Sandler to release the industry’s first research report for furniture retailers. The…