Consumer Research
NRF Predicts 2021 Record Holiday Shopping Season
Holiday spending has the potential to shatter previous records, as the National Retail Federation forecasts that holiday sales during November and December will grow between 8.5 percent and 10.5…
Houzz Study: Homeowners Seek Spa Feel in Bathroom Renovations
Two in five homeowners report using their renovated bathroom for rest and relaxation (41 percent), according to the 2021 U.S. Houzz Bathroom Trends Study. The survey of nearly 3,000 U.S. homeowners…
COVID-19’s Impact on Millennial Home Buying
In 2020, Millennials made up 37 percent of all U.S. homebuyers, according to the National Association of Realtors’ (NAR) 2021 Home Buyers and Sellers Generational Trends Report. The NAR report says…
Q2 Kitchen & Bath Market Index: Double-digit Growth Expected Over Q1
The National Kitchen & Bath Association – a non-profit trade association for the kitchen and bath industry providing tools, research, certification, and events to thousands of professionals – and…
2021 Home Renovation Report
As homeowners spent much of last year inside their homes, they had ample time to consider redecorating, renovating and completing other home improvements that they may not have had the time, money or…
Consumer Sentiment Toward Green Home Furnishings
Consumers are taking note of the impact their purchases have on their health and wellness, particularly in the last year. From sustainably sourced materials to chemical-free finishes, consumers are…
NKBA Projects Kitchen & Bath Sales to Top $170 Billion in Revised 2021 Outlook
In its July update to the Kitchen & Bath Market Outlook, the National Kitchen & Bath Association (NKBA) revised its 2021 industry sales projection upward to $170.9 billion, up by a…
How Consumers Use Buy Now, Pay Later
The growth of online shopping and lingering economic uncertainty from the coronavirus pandemic have made buy-now-pay-later (BNPL) services popular payment methods for shoppers. These point-of-sale…
Who is Using Buy Now, Pay Later Services?
The growth of online shopping and lingering economic uncertainty from the coronavirus pandemic have made buy-now-pay-later (BNPL) services popular payment methods for shoppers. These point-of-sale…
Post-COVID-19-Vaccine Predictions
As COVID-19 vaccine eligibility and accessibility ramp up around the country, consumers are seeing a light at the end of the pandemic tunnel, indicating a return to normalcy. The International…