Smarts
Remote Work. Virtual Connections. New Business Habits for a 'New Normal'
Are you trying to get back to normal or are you adapting to a new normal?
I was speaking to a thought leader from Google recently and she reminded me of an important dynamic. She said it takes 66…
How Designer Christina Henck Uses Pinterest
Since 2012, Philadelphia-based Henck Design has worked with a range of clients, from high-level executives to professional athletes to empty nesters. For owner and founder Christina Henck, Pinterest…
How Different Generations Use Social Media
Any marketing expert will tell you that one of the first steps to devising an effective digital marketing strategy is knowing your target audience. By honing in on your ideal customer persona, you…
IMC Implements 'Together Safely' Protocols for Reopening
International Market Centers (IMC) today released its “Together Safely” plan for reopening its buildings in Atlanta, High Point and Las Vegas and preparing for Summer 2020 markets given the COVID-19…
Lisa McDennon Brings a Touch of Nuance to Laguna Beach
California-based designer Lisa McDennon has hit the design industry trifecta, as her resume boasts a 20-year interior design career, a boutique retail space and a collection with a major lighting…
5 Social Media Tips from a Lighting Retailer
As a multiple-times winner of the Showroom of the Year Awards’ Social Media Star, the team at Montreal Lighting and Hardware knows all about maintaining a successful social media presence. With more…
5 Tips for Interior Design Social Media Success
What is your biggest challenge as an interior designer? According to a Unity Marketing poll attracting new clients is problem #1 across the board. Social media marketing seems to be the go-to…
Balancing Bricks and Clicks in Home Furnishings Retail
There was a time when a shadow called e-commerce loomed large over brick-and-mortar home furnishings retailers. As it grew in size and power, launching a website that would capture and engage…
Steelyard Digitally Connects Designers, Home Furnishings Resources
When it comes to interior design, inspiration, organization and collaboration with clients pretty much sum up efforts needed for a successful outcome. If only there were a platform that could help…
A Furniture Shopper's Path to Purchase
Before the rise of e-commerce and social media, a consumer’s path to purchasing furniture was pretty simple. An ad in the local paper or on TV might draw them into a store for a sale or specific…