Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
3 Tips for Blog Topic Brainstorming
It's finally time. You have your computer opened, and the cursor blinks up at you from the blank word document. Now all you need to do is write your blog, but the minute you raise your fingers to…
Meet Lumen the Showroom Cat
Seven years ago, Scott Metz, his father Larry and their team at Northern Lighting in Westerville, OH, played a prank on cat-loving employee Kerri. They bought a cage and a cat toy and tricked Kerri…
5 Website Design Blunders – And How to Fix Them
A poorly functioning website reflects badly on your company. It makes it harder for customers to shop or browse your selection, and it frustrates them when they can’t find basic information. Even if…
4 Easy Steps to Better Keyword Research
Let's face it: keyword research is exhausting, especially if you're new to SEO. But if you want to get your showroom or design firm's website high in search results, then you need to play the keyword…
4 Best Facebook Ad Types for Showrooms
One of the best platforms to reach consumers continues to be Facebook. As of the fourth quarter of 2016, Facebook boasted 1.86 billion monthly active users, meaning users who have logged into their…
4 Tips for Planning a Showroom Event
In our February issue, we spoke with marketing and showroom experts about the benefits of seminars and events in showrooms. Just to recap, events and seminars bring customers in and provide free…
How to Survive the After-Holiday Slump
The months following Christmas can feel like a marketing wasteland. With no major holidays in sight until Easter in the middle of April, showrooms have few calendar opportunities to tie into major…
Market Watch: The Lighting and Home Furnishings Overlap
The lighting and home decor retail market is undergoing a transformation. This transformation, in response to several factors —online retailing, millennial purchasing power, technological…
8 Little-Known Skills for Amazon’s Alexa
As smart home technology becomes more popular and common place, showrooms and interior designers can expect to hear more about Amazon’s Alexa from clients. This voice service has the ability to…
Helping the U.S.VETS at 2017 ART +IDS Conference
One unforgettable part of the 2017 ART + IDS joint conference in Scottsdale, AZ, happening May 18-21, is sure to be the community service project benefitting an organization called U.S.VETS.…