ALA
How to Go Beyond the Customer Profile With ALA Speaker David Avrin
If there's one thing that binds every business professional in every industry, it's the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer…
American Lighting Association to Hold Residential Lighting Training Course in October
The American Lighting Association has announced it will host a four-day lighting training course from Oct. 22-25 in The SMART Center at Dallas Market Center.
The members-only workshop, taught by…
Tony Davidson To Be Inducted Into ALA Lighting Hall of Fame
The American Lighting Assn. (ALA) announced this week that Tony Davidson of Kichler Lighting is the 2018 Lighting Hall of Fame inductee.
In recognition of his many contributions to the ALA and the…
ALA President Testifies on Tariffs
Earlier today, Eric Jacobson, President and CEO of the American Lighting Association, delivered testimony to the Section 301 Committee regarding tariffs on products imported from China. ALA has taken…
2018 ALA Conference Preview
The 2018 American Lighting Assn. (ALA) Conference, to be held September 24-26 at the Omni Grove Park Inn in Asheville, NC, is your chance to reinvent your business, reawaken your drive and revitalize…
This Isn't Going Well: An Industry Guide to Tariffs and Trade Wars
International trade can best be described as the most convoluted game of Monopoly ever played: Everyone has a few good properties and a few okay properties and they're all just trying to make it…
2018 Lighting Magazine Available Now
The 2018 edition of Lighting magazine is now on newsstands. Produced by the American Lighting Assn. (ALA) in partnership with Better Homes and Gardens, the new issue features a fresh, sophisticated…
ALA Recognizes Pillar of the Industry Winners and New Hall of Fame Inductee
The American Lighting Association (ALA) recognized the winners of its Pillar of the Industry Awards and inducted a new Hall of Fame member at its annual conference in Vancouver, Canada this week.
At…
Lighting for Tomorrow 2017 Winners Announced at ALA Conference
The winners of the 2017 Lighting for Tomorrow awards were announced today at the annual American Lighting Assn. (ALA) conference at the Hyatt Regency Hotel in Vancouver, Canada. This year's Lighting…
4 Vancouver Restaurants You Need to Try at the ALA Conference
The 2017 American Lighting Association Conference is less than two weeks away, and as attendees already know, Monday (September 12) is a free night. That means it'll be time to hit the town and…