MicroD acquires Web Full Circle

CHARLOTTE, N.C. — Home furnishings retail technology firm MicroD has acquired Web Full Circle, a web design and digital marketing agency here.

The purchase price was not disclosed. Web Full Circle’s 20 digital marketing employees are joining the MicroD staff at its new Charlotte offices.

Web Full Circle has received numerous awards for work in content marketing, search engine optimization, digital marketing and conversion rate optimization, including the 2017 Landy Finalist-Best Overall Search Initiative; Crowdreviews.com No. 1 Digital Marketing, SEO, Social Media, Content Marketing; TopSEO’s No.8 SEO; and Top SEO Companies 2017 by Clutch.

Its clients include department store chain Belk, mattress producer Comfortaire; homebuilder David Weekley Homes; and national franchises Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning. It also earned its Google and Microsoft Partner certifications.

In a release, MicroD Chairman and CEO Manoj Nigam said his company is committed to investments that make its clients successful online. He noted the firm’s introduction of 3D solutions for product presentation and the launch of a digital marketing program for Web traffic engagement.

“The addition of Web Full Circle to MicroD furthers our efforts toward the same goals,” he said.

Richard Sexton, MicroD chief product officer, said the combined resources of Web Full Circle and MicroD “will give us further talent, expertise and capacity to grow in this market.”

Web Full Circle CEO Josh Astete added his company “looks to transform the consumer experience across all touchpoints, build customer loyalty and fuel the revenue growth of our clients.”

“We understand the various challenges associated with designing and managing a digital marketing strategy for both large and small businesses,” he said. “We are focused on performance and delivering measurable results that bring success to our clients. We admire how MicroD strives to do the same.”