4 Ways to Improve Your Instagram Stories
With more than 300 million people using Instagram stories each day, the platform has a significant marketing potential for any business. More than 2 million businesses are active on Instagram stories…
How to Use Instagram Stories in Your Digital Marketing Strategy
When Instagram stories first debuted in 2016, the reaction among many app users seemed lukewarm. We already had Snapchat, the app that similarly lets users share disappearing photos and videos. But…
Highlights from the 2018 Design Bloggers Conference
The 2018 Design Bloggers Conference brought design lovers and bloggers from all across the U.S. (and the globe really) to Los Angeles for a three-day event. From March 4-6, attendees gathered at the…
3 Easy Ways to Incorporate Video Into Your Marketing
By 2021, research from Cisco estimates that video streaming will comprise 81 percent of all web traffic. Research from HubSpot shows that 53 percent of consumers want to see more video content from…
3 Answers to Your Questions on Creating Customer Surveys
When it comes to getting customer feedback, you may casually ask patrons questions in your store and look at your online reviews from time to time. But if you want to truly gauge how your business is…
5 Inexpensive Marketing Tools and How to Use Them
If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
How to Fight Social Media Fatigue
When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…
3 Best Apps for Editing Photos
Nothing kills an image like poor lighting or a blurry background, and in an increasingly digital world where most consumers will judge you first by your social media profiles and website, you can't…
How Houzz Fits With Your Social Media Strategy
Of all the online platforms for design professionals, Houzz seems to be the most confusing. Is it social media? Should you be posting to it every day? Is it more important than Pinterest or Instagram…
The Lowdown on User-Generated Content
In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…