Twin Star Home, a manufacturer of electric fireplaces and home furnishings, today announced it is launching a Style Takeover of its Las Vegas Market showroom. The company aims to show how consumers really live with their products.
Three influential lifestyle bloggers and designers have each been given spaces in the Twin Star Home showroom to demonstrate how a consumer would use Twin Star Home collections in their home. In addition to accessorizing and staging the showroom spaces, each of the designers will create an “innovation focal point” to highlight a specific Twin Star Home product.
Twin Star Home is the market leader in electric fireplaces and desks, including the ActiveLife™ series of adjustable height desks, and functional, design-rich furniture for the living room and office. The company’s consumer-driven approach has garnered numerous awards for home furnishings products that marry on-trend styles with innovative patent-pending fireplace, media, and workplace solutions.
Each of the three designers — Breegan Jane, Jeanne Chung and Max Humphrey — was challenged to match up one of Twin Star Homes’ collections with a different segment of the consumer market. All three designers have large social media followings and distinct points of view and are trusted experts on stylish and attainable home decor. “We looked for designers who have a clear point of view and are in constant dialogue with consumers,” said Lisa Cody, Twin Star Home’s Vice President of Marketing. “Breegan, Jeanne and Max are not just influencers, they are good listeners. We’re excited to see how they style our products to appeal to and engage consumers looking for something fresh for their homes.”
The takeover spaces in the Twin Star Home Las Vegas showroom range in size from 130 to 480 square feet; the restyled collection presentations will remain in place in the showroom post-market. Twin Star Home and the three designers will document the takeover process from beginning to end, and the photos, interviews, and design ideas generated during the Style Takeover will be used throughout the year on websites, blogs and social media platforms.
“Everything we do is driven by careful consumer research,” said Twin Star Home CEO Lori Gonzalez. “Our products are designed for the way consumers tell us they want to live, and with the Style Takeover we’re designing our showrooms the same way. It’s another opportunity for Twin Star Home to connect with people who want to get the most out of their homes.”
