Regina Andrew Detroit Illuminates the 2024 Southern Living Idea House

Regina Andrew Detroit (RAD) is lighting up the Lowcountry as a national sponsor of the 2024 Southern Living Idea House, located in the coastal community of Kiawah River, just 20 miles from Charleston, SC.

This year’s Idea House, designed to celebrate the modern Southern lifestyle and historic farmhouses, features a curated selection of RAD’s lighting fixtures that complement the home’s innovative design and coastal style.

"The Southern Living Idea House is a perfect fit for RAD and we are happy to be a part of such a long-standing showcase of timeless design,” said Neil MacKenzie, Chief Marketing Officer at Regina Andrew Detroit. "Our lighting pieces were carefully chosen to reflect the blend of modern and traditional that defines the Southern aesthetic, and we believe they add a distinct character to this beautiful home."

The 2024 Southern Living Idea House is situated between two majestic live oaks and overlooks Abbapoola Creek. The house embraces its natural surroundings, with views from nearly every window and a seamless flow between indoor and outdoor spaces.

A key element is the house’s commitment to local culture and craftsmanship, featuring local art and handcrafted products, including sweetgrass baskets from area artisans. The house’s design, inspired by the traditional Southern farmhouse and brought to life by Allison Elebash of Allison Elebash Interiors, also incorporates modern elements, creating a space that is both timeless and contemporary.

Adding to the house’s approachable décor is an array of Regina Andrew Detroit’s lighting fixtures. Highlights include the Globe Pendant, with its minimalist silhouette, hung as a duo above the kitchen island. The Jubilee Pendant, with a rustic yet refined design, alongside the Kismet Hanging Sconces and Kayla Ceramic Table Lamp enhance the bunk room. Each fixture was chosen to enhance the house’s Southern aesthetic with modern details.

Other standout RAD pieces include the Hugo Ceramic Table Lamp and Alabaster Mini Orb Lamp, which lend a peaceful aura. The house also prominently features other fixtures including the Cally Ceramic Pendant, Ariel Sconce, Treble Sconce and the Tate Picture Light.

RAD’s Treble Chandelier accents the dining room overlooking the creek behind the house. The Cape Lantern, Jameson Sconce and Virtue Floor Lamp create subtle, complementary settings throughout the home. Each piece contributes to the home’s inviting atmosphere, blending traditional styles with modern functionality.

"The Southern Living Idea House is a wonderful showcase for our products, allowing us to demonstrate how our lighting can transform a space, bringing warmth, elegance and a touch of Southern hospitality," added MacKenzie.

The Idea House will be open for public tours from August 23 through December 22, Thursday through Sunday, with special holiday decorations and seasonal activations beginning in November.

Ticket proceeds will benefit the following charities: Communities In Schools of SC, Sea Island Habitat for Humanity and Emmanuel Nine Memorial Foundation. The Southern Living Idea House is also prominently featured in the September 2024 issue of Southern Living, available on newsstands now and online.

For those unable to visit in person, Regina Andrew Detroit has created a Shop the Look page on its website, featuring images of the Southern Living Idea House and accompanying lighting designs.