Pantone has announced its 2024 Color of the Year, Peach Fuzz. The color captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body and soul, according to Pantone.
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance," says Leatrice Eiseman, Executive Director, Pantone Color Institute. "A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."
Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, Peach Fuzz presents a fresh approach to a new softness. An appealing peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from. Drawing comfort from Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth. Sensitive but sweet and airy, Peach Fuzz evokes a new modernity. While centered in the human experience of enriching and nurturing the mind, body, and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful, bringing beauty to the digital world. Poetic and romantic, a clean peach tone with a vintage vibe, Peach Fuzz reflects the past yet has been refashioned with a contemporary ambiance.
Why is Peach Fuzz the Pantone Color of the Year 2024?
At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future. We are reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it. That in a world which often emphasizes productivity and external achievements, it is critical we recognize the importance of fostering our inner selves and find moments of respite, creativity, and human connection amid the hustle and bustle of modern life. As we navigate the present and build toward a new world, we are reevaluating what is important. Reframing how we want to live, we are expressing ourselves with greater intentionality and consideration. Recalibrating our priorities to align with our internal values, we are focusing on health and wellbeing, both mental and physical, and cherishing what’s special — the warmth and comfort of spending time with friends and family, or simply taking a moment of time to ourselves. With that in mind, we wanted to turn to a color that could focus on the importance of community and coming together with others. The color we selected to be our Pantone Color of the Year 2024 needed to express our desire to want to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savor a moment of quiet time alone. It needed to be a color whose warm and welcoming embrace conveyed a message of compassion and empathy. One that was nurturing and whose cozy sensibility brought people together and elicited a feeling of tactility. One that reflected our feeling for days that seemed simpler but at the same time has been rephrased to display a more contemporary ambiance. One whose gentle lightness and airy presence lifts us into the future.
How to Use the Pantone Color of the Year 2024
Visually arresting and inviting, PANTONE 13-1023 Peach Fuzz is a nurturing peach tone that inspires us to instinctively want to reach out and touch. Conveying a message of tactility that comes through in sueded, velvety, quilted, and furry textures, luxuriously soothing and soft to the touch, PANTONE 13-1023 Peach Fuzz is an enveloping peach hue that awakens our senses to the comforting presence of tactility and cocooned warmth.
Introducing soft and cozy PANTONE 13-1023 Peach Fuzz into home interiors creates a welcoming ambiance. Promoting feelings of gentle warmth whether appearing on a painted wall, in home décor, or acting as an accent within a pattern, PANTONE 13-1023 Peach Fuzz infuses our most personalized worlds with a comforting presence.
