Pantone today announced that its pick for 2019 Color of the Year is Living Coral, a shade of orange with a golden undertone.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, people are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing the innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies the desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in natural surroundings and at the same time, displays a lively presence within social media.
“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
Living Coral emits the desired, familiar and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of the planet's naturally vivid and chromatic ecosystem, Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.
“Color enhances and influences the way we experience life,” said Laurie Pressman, Vice President of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”
When used as a bold statement in settings and decor, Living Coral fosters immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit. As a color linked to tactility and human connection, Living Coral in shag rugs, cozy blankets and lush upholsteries create a warm, comforting and nurturing feeling in the home. With its ebullient nature, Living Coral adds a dramatic pop of color to any room setting whether in decorative accessories, tabletop or on the wall.
