Luxury custom upholstery specialist Nathan Anthony Furniture launched a new website this month with improved navigation and functionality for its trade customers.
Interior designers and showroom buyers may now register for a trade account directly within the Nathan Anthony website, streamlining the process for future sales transactions.
“Our new, fully responsive website was designed with our customers’ needs in mind,” says Tina Nicole, Nathan Anthony co-founder and creative director, who worked on the upgrade for over a year. “The new site is easy to navigate, has useful tools for the trade, and helps to tell our U.S. made, handcrafted story.”
With a trade account, customers are eligible for special pricing on all furniture orders and receive inside information when new products or collections drop.
Download functionality is also available for product tearsheets, which are useful for design client presentations, and also for product schematics, line drawings which illustrate product configurations and sizing options.
A page devoted to inline fabric and finish options allows users to secure technical details, including fabric content, durability ratings and cleaning codes.
Requests for custom product quotes may also be made directly through the website outside of regular customer service hours, representing another convenience to trade customers.
Registering for an account additionally provides insider news and tips, along with special pricing offers.
Finally, the News section highlights editorial coverage for Nathan Anthony and its products, an informative blog series, and links to product flipbooks.