NorthCape and Libby Langdon are heading to the Chicago Casual Market with four new outdoor collections that expand the designer’s vision of modern outdoor living. The new designs will be displayed in a comprehensive presentation inside NorthCape’s Merchandise Mart showroom (Space 16-112) featuring rugs, lighting and accessories from the designer’s growing constellation of brand partners.
“Retailers are coming to Market looking for something fresh and new to excite shoppers,” Langdon says, “and our goal at NorthCape this Market is to present them with fashion-forward, high-quality furniture for the outdoors in an inspirational environment packed with great ideas that they can take back to their stores. Along with the new furniture collections, buyers and designers will find outdoor lighting from Crystorama and outdoor rugs from KAS rugs. It’s going to be Libby Langdon floor to ceiling in the Windy City and I can’t wait!”
The creative force behind New York City-based interior design firm, Libby Interiors, Inc., Libby Langdon is one of the fastest-growing home furnishings brands in the business and quickly making her mark in the outdoor category. With a fresh aesthetic powered by near-daily conversations with consumers across the country about how they want to live now, the designer, author and makeover television personality says “more and more people are realizing that they can create complete, cozy and comfortable outdoor rooms in the same way they would their indoor rooms.”
Indeed, “The new collections for NorthCape by Libby Langdon incorporate all the design elements you would expect to see in your living room, but instead are available to furnish your outdoor space,” noted retailer Alisa Jamieson, sales and customer service manager at Chicago-based LuxeDecor during the ICFA Preview Show this summer. “The innovative and uniquely designed collections feature a relaxed yet tailored look that is visually pleasing and comfortable.”
“As interior trends moving outdoors continue to build momentum, it was obvious that we needed to find an experienced interior designer to help us come up with the right concepts, looks and functional ideas for the world’s new outdoor spaces,” says Tom Murray, President, NorthCape. “We had a strong history of on-target product development that helped us attract and build a great dealer base, but we also knew there were more dealers and end-users out there that we were not appealing to. Engaging Libby Langdon to attract those new dealers and excite existing dealers was a no-brainer.”
Lighting up the NorthCape space will be the new licensed outdoor lighting collection, Libby Langdon for Crystorama. According to Langdon, “finding chic, transitional lighting that’s not too traditional or fussy, and not too modern and cold has long been a challenge.” No more. “I’ve been looking for an outdoor lighting line that is fresh and exciting, that balances elegance and sophistication with affordability,” says retailer Norman Wollach at Jackson’s Home & Garden in Dallas. “Libby hit the mark.”
Also on view, an assortment of outdoor rugs in multiple patterns and colorways from Langdon’s latest licensing partnership with KAS Rugs. As Tammy Wheatley, buyer for Statuary World Patio & Fireside in Oklahoma City, reports, “It’s going to be great to offer outdoor rug options that have been custom designed by Libby to coordinate with our current outdoor fabrics!”
