King Koil (Space B1200) continues to build on the popularity of its split-head mattresses with the latest iteration of its iBed series at the Summer Las Vegas Market.
King Koil’s adjustable-friendly iBed collection quickly gained popularity by combining enhanced cooling comfort technologies with pressure-relieving comfort that conforms to the body’s curves, according to a news release.
Featuring more than 900 supportive encased coils with edge-to-edge support, the mattresses combine the company’s signature Ultra HD Plush Foam with graphite-infused Talalay Latex to help wick away moisture and heat for an optimal sleeping temperature, company officials said.
In Las Vegas, the company is unveiling six new models in a revamped collection. Three are foam construction, featuring HypurGel and HyperGraph foams. In addition, three full-wrap hybrids incorporate pocketed spring coils and latex along with the fast-recovery, high-performance foams. All six models in the iBed line-up include split-head options.
“Visually, all six beds feature the same luxe black cover and a very contemporary look,” said David Long, Executive Vice President of Innovation and Marketing, “but the construction is designed to give retailers a choice of price points ranging from $1,499 to $1,999 in queen, along with a very discernable difference in feels to give their customers reason to step up.”
According to CEO David Binke, King Koil excels in the ultra-premium split-head category and features them in a number of its best-selling collections, including SmartLife by King Koil and PureBliss.
“It’s no secret that we’ve been extremely successful with split-head kings in the SmartLife program, and we continue to move quickly to add the split-head option across our offerings,” Binke said. “Split-heads are a major emphasis because our retail partners see the value, and their customers in the ultra-premium segments desire a more personalized sleep experience.”