- New alfresco fashion fabrics produced at Valdese Weavers
- “Valentine Lyon” brand DESIGNED FOR ASPIRATIONAL LUXURY SHOPPERS
Artisan-centric textile design house Kevin O’Brien Studio (KOBS) is pushing its boundaries into new territories, stepping outdoors and reaching beyond, with the launch this Fall of two major new collections emblematic of the company’s growth trajectory.
OUTDOOR FASHION FABRICS + PILLOWS
The new KOBS Outdoor Fashion Fabrics Collection is made of durable, stain- and fade-resistant performance fabrics that are manufactured domestically by iconic fabric source Valdese Weavers and cut and sewn in house by KOBS. Available as fabric yardage (for indoor/outdoor upholstery) and finished decorative pillows, the collection debuts with five original patterns and neutral colorways designed to look fresh yet feel familiar.
“We took our style sense and added some sunblock to it,” said Angela Vosburgh, KOBS Chief Operating Officer and Creative Director. “Our customers have been asking us for a way to reimagine our unique aesthetic for outdoor décor. We’re delivering on that demand with an unparalleled collection that fills a void in the marketplace – soft luxury fabrics with an incredible hand, inviting texture and sophisticated design.”
VALENTINE LYON BRANDED PROGRAM
Well-versed in the language of luxury, KOBS is seizing this season to also start a new dialog with a broader customer set via a new brand: Valentine Lyon.
The initial offering includes three stylish varieties of decorative pillows – box, embroidered and two-tone; and in the coming months will be expanded to include throws and fashion bedding for a comprehensive and complete program.
Designed to hit a more approachable price point bracket for the benefit of aspirational luxury shoppers, Valentine Lyon centers on versatile looks and easy-care attributes for lasting and livable décor needs.
“Valentine Lyon is our love letter to our customers, existing and new,” said KOBS Founder Kevin O’Brien. “It’s luxury for everyone: sophisticated, bohemian, traditional, contemporary, and you.”