Dallas Market Center will soon be home to BOTANICA by Kalalou, an exciting new showroom that puts a creative twist on Kalalou’s wildly popular floral segment. With several thousand square feet primarily devoted to one of it’s most prominent categories, BOTANICA by Kalalou is certain to redefine Floral/Floral Design to the trade. The showroom will be located on the third floor of the World Trade Center (WTC 360) and opens December 5, 2022.
The new BOTANICA showroom is a marketplace expansion of the Kalalou brand, which continues to enjoy increasing demand and success within its flagship showroom on the second floor (WTC 209). And while Kalalou’s all-encompassing flagship showroom will still serve as its mainstay and be full of exciting new introductions for the upcoming January market, there is a great deal of excitement around the addition of a floral-centric showroom as well.
According to Creative Director, Bradley Adair, "The success and growth of our florals have long supported the premise of their broad appeal, but actually featuring them in their independent space, outside of the Kalalou identity, really illustrates how transcending this collection is for both retailers and designers."
Josh McKay, VP of Sales, added that the addition of BOTANICA by Kalalou is just the latest in a strategic expansion intended to not just bring greater exposure to Kalalou, but rather to put a spotlight on categories/trends we see with robust growth as a means to benefit those within the trade that we serve.
BOTANICA by Kalalou will include several signature pieces from its vast collection of handcrafted, artisan-driven décor; however, the primary focus will be on what many deem to be its most impressive collection — that of its unique and ever-growing assortment of florals. From larger-than-life plants to impactful faux stems adorned in a rainbow of finishes to dried natural flora and too many faux succulents to count…this is the assortment you’ve been missing. Make your plans to attend now.
