The International Textile Alliance (ITA) announced it is partnering with global creative agency Fashion Snoops to bring high-quality trend forecasting information and resources to its members.
The new relationship will provide ITA members with access to timely directional information for the home industries. Exclusive trend forecasts will appear in the bi-annual issues of Showtime magazine, and Fashion Snoops will present these trend directions at Showtime market.
“We’re very excited to be working with an organization as innovative and well-respected as Fashion Snoops,” says Catherine Morsell, Executive Director of ITA. “Our members are excited to have this new resource and will use these insights on cultural influences, color directions and consumer behavior to help guide their product development, merchandising and marketing efforts.”
Jaye Anna Mize, Vice President of Creative for Home Interiors & Design at Fashion Snoops will give a presentation at the upcoming Showtime market, Dec. 3-6. Her presentation is set for Tuesday at 2 p.m. in the presentation area of the Suites at Market Square. She will share Fashion Snoops’ look into Spring 2019 and explore product trends and consumer behavior.
A preview of the presentation is now available in the “Showtime Trends by Fashion Snoops” feature in the newest issue of Showtime magazine.
“Textiles are at the forefront of everything Home, we really feel like trends start with fabric directions,” says Mize. “We couldn’t be happier to formalize this relationship with ITA and the Showtime market, and are excited to share the insights of our Spring 2019 forecasts.”
