International Market Centers (IMC) announced that its signature TrendWatch program – typically presented live at the spring 2020 High Point Market – will now be presented as a series of free, half-hour CEU-accredited webinars on April 29, May 13 and May 27. The series will preview the three spring 2020 TrendWatch trends – MEADOW, AVIARY and PENTHOUSE – through a live online presentation and “flip-books” showcasing products reflective of each theme.
“In a time of social distancing, IMC is finding new ways to present relevant and compelling content to our buyers and suppliers,” said Dorothy Belshaw, executive vice president, chief marketing and digital officer for International Market Centers. “This virtual showcase of colors, patterns and motifs that will influence future sales and consumer preferences will help our customers stay informed on product trends and position for business recovery.”
Below is a brief description of each trend as well as its respective webinar date and time. To register for the webinar, visit: www.imchighpointmarket.com/trendwatch.
MEADOW – April 29 at 1 p.m. EST (0.5 CEU)
Small-scale florals, warm neutrals and hand-crafted embellishments thrive in TrendWatch’s MEADOW, a serene space that evokes prairieland dotted with wildflowers. The mood is quaint and romantic yet travels effortlessly to a metropolitan landscape. In MEADOW, we connect with nature — and the picturesque posts we upload seem to validate our effort.
AVIARY – May 13 at 1 p.m. EST (0.5 CEU)
TrendWatch’s color and pattern presentation for spring 2020 celebrates avian motifs and patterns inspired by nature’s most colorful creatures. Artful abstracts that recall the works of modern masters nestle with feathery themes and designs. Greens, blues and incoming reds are hue headliners.
PENTHOUSE – May 27 at 1 p.m. EST (0.5 CEU)
The decade opens with renewed interest in neutrals, especially luxurious interpretations that emphasize finishing and form, so sparkle and shine meet sophisticated curation in TrendWatch’s PENTHOUSE.
TrendWatch is curated by 24-year magazine editor and home furnishings trends forecaster Julie Smith Vincenti of Nine Muses Media.
“TrendWatch opens the decade with trends that highlight new hues, patterns and inspirations, and also builds on themes from past seasons,” explains Smith Vincenti. “MEADOW, for example, draws on incoming cottage-inspired florals and warm and cool hues, while at the same time serving as a blueprint for refreshing Hygge interiors. AVIARY is rooted in established tropical moods and maximalist tendencies, but it serves up fresh patterns that allow the designer and consumer to bring bold colors into interiors. Lastly, PENTHOUSE explores big city living with right-sized furnishings that emphasize form, as much as material and color.”
As an added benefit, a free digital “flip-book” highlighting each trend and corresponding IMC exhibitor product selections will be available following each webinar at www.imchighpointmarket.com/trendwatch/.
