The International Casual Furnishings Association proudly introduces its new official mascot, Sunny the Bear.
“Sunny is full of spunk and personality, just like our members!” said Megan Pierson, senior vice president of business development at Poly-Wood and chair of ICFA’s Social Media Committee, which conceived Sunny during the ICFA Planning Workshop held in Charlotte, N.C. last October.
Sunny the traveling bear was born earlier this year and made her industry debut at the ICFA Educational Conference in Nashville, Tennessee, in March.
Sunny was an instant hit with members attending the Educational Conference. “Sunny loves everyone, and she loves to take part in whatever is going on,” said Jackie Hirschhaut, executive director of the ICFA. “I saw her making the rounds at the conference, and she has a special way of putting a smile on everyone’s face. She’s just so snuggly and cute.”
“Sunny is always up for a good time!” added Pierson. “She loves adventures!”
Pierson added that Sunny has confirmed that she knows she joined the right industry, and she’s excited about all the fun she expects to have. One manufacturer member has even promised Sunny that she will have her own outdoor chair, sized just right for her. And she knows ICFA members make quality products, so it’s sure to be an outstanding chair!
Going forward, Sunny is available to visit with ICFA members at their retail stores, with reps on the road, and with manufacturers and suppliers at their factories throughout the year. Members will then post images of Sunny enjoying herself on her travels. ICFA members interested in having a visit from Sunny should send a request to sunny@icfanet.org.
Most recently, Sunny has been at AmericasMart Atlanta exploring the new space for the upcoming inaugural Casual Market Atlanta in July. As Sunny becomes more familiar with the space, she will be sharing important tips and reminders about the show, as well as ideas on fun things to do in Atlanta outside the show. Instagram and Facebook users may have already noticed some of her Atlanta posts.
Those who have not already connected with Sunny can follow along with her adventures on Instagram and Facebook at @sunny_icfa.