Further expanding its relationships and support of the interior design community, Hooker Furniture attracted 82 designers to its first social media contest for the channel. The designers tagged the brand in photos on Instagram for a chance to win a custom ottoman from the company’s MARQ Collection, which is available exclusively for the interior design community.
Tami Korsos, an interior designer at The Rooming House in Findlay, OH was selected as the winner of the contest that launched April 6 – the opening day of the High Point Market – and concluded on April 13. Market attendance was not required to enter, but only entries that tagged the brand and included a Hooker Furniture product in the image were eligible.
“This is the first time we have sponsored a social media contest exclusively for interior designers, encouraging them to share their design projects featuring Hooker Furniture in their spaces,” said Johne Albanese, Vice President of corporate marketing for Hooker Furniture. “Showcasing a variety of our case goods and upholstery items in many diverse settings, the entries we received were nothing short of inspiring and the results further demonstrate our position in the marketplace as a premier furniture resource for the interior design community.
“Because so many interior designers use social media to share their projects and promote their own services on social media – especially Instagram, which is such a visually-driven platform – this contest was a natural extension of our ongoing digital marketing initiatives,” he continued. “These results are outstanding. In just one week, nearly twelve dozen designers were eager to engage with and explore our brands, demonstrating the power of social media, especially within the interior design community, a key growth area for our products.”
Korsos will receive a MARQ Willow round ottoman, customized with her choice of over 160 fabrics. MARQ – Modern. Aspirational. Refined. Quality. – is a line of upscale modern upholstery, upholstered beds, mattresses and adjustable bed bases that is exclusive to the interior design community. The contest details and ongoing social media content are available to view on the Hooker Furniture Instagram page.
