Hooker Furnishings is opening two additional showrooms for its Pulaski, Samuel Lawrence Drew & Jonathan Home, and PRI brands at the upcoming Las Vegas Market. Located in Building B, the showrooms support the company’s ongoing strategy of diversifying its customer base and enhancing its visibility and accessibility with its partners.
The first space, B-270A, will feature a curated selection of case good products from the company’s Drew & Jonathan Home, Pulaski, and Samuel Lawrence Furniture brands. The second space, B-270B, will feature the company’s PRI motion furniture, including a broad mix of reclining chairs, reclining sofas and love seats, reclining sectionals, and home theater collections.
“Exhibiting at Las Vegas Market will help to expose our products to a new audience of retail buyers and interior designers who may not regularly visit High Point Market,” said Page Wilson, president of Pulaski Furniture, Samuel Lawrence Furniture and PRI. “In addition to debuting several new case good collections for the first time on the west coast, we’ll also be showcasing select items from our Portfolio Program, a mix of high-style case pieces that are in-stock and available with no order minimums.”
Items in Portfolio – the company’s warehouse stocking program – can be mixed and matched across the included brands within a single order without additional qualifications. Items in the Portfolio Program can be viewed here: portfolio.hookerfurnishings.com
Highlights of the new case good introductions being shown for the first time on the west coast include:
Pulaski Furniture
- Ashby Place Bedroom and Dining Room - Crafted with quartered Ash in a Reflection Gray finish, the Ashby Place collection offers a sophisticated and chic style. The light and airy finish is complemented by silver-tone metal details, adding to the sophisticated aesthetic.
Drew & Jonathan Home
- Griffith Collection - The Griffith collection is inspired by Drew and Jonathan’s desire to reconnect with nature within their busy city lifestyles. Casual pieces, crafted from split heart oak veneers and rubberwood solids, evoke a sense of calm reinforced by muted, natural colors and aged pewter hardware. Eye-catching rounded edges, surprising, curved details, and stone insets showcase an “of-the-moment,” modern style that make the everyday feel like a beautiful escape.
Highlights of the upholstery introductions include:
PRI
- Dapper Sofa Group – The Dapper Sofa Group features power headrest and reclining functionality with a transitional silhouette that includes hidden stainless steel cupholders in the console as well as charging stations. It is available in both fabric and leather.
- Tuft Recliner - The Tuft Recliner features power headrest and reclining functionality. Characterized by a tufted design on its back cushion, the updated silhouette features a charging station on its power button as well as zero gravity functionality for additional comfort. It is available in both fabric and leather.
As an incentive for customers to visit the company’s many Las Vegas showrooms, Hooker Furnishings will host a drawing for a chance to win an account credit toward the buyer’s next purchase.
Open to retailers and interior designers with a valid Las Vegas Market pass, customers who visit at least three Hooker Furnishings showrooms while in Vegas can collect stamps at each location and drop off their “HF Showroom Cards” for a chance to win one of three account credits valued at $5,000, $2,500, and $1,000.
The “HF Showroom Cards” will be distributed in each of Hooker Furnishings’ Las Vegas showrooms located at:
- Building A, Space 236: Bradington-Young, HF Custom, M, Hooker Furniture & BOBO Intriguing Objects
- Building B, Space 162: Sunset West
- Building B -270A: Drew & Jonathan Home, Pulaski & SLF
- Building B -270B: PRI
To mark the opening of the new showrooms, the company is planning a ribbon cutting at 4pm on Sunday, January 28th.
