This month, we're rolling out our first virtual Home Design Business Think Tank, a series of four webinar panels designed to help you hone your brand messaging and deliver it to your clients and potential customers the right way.
We talk with design business coaches Nancy Ganzekaufer and Melissa Galt for their expertise on the subject, followed by designers and retailers who have developed spot-on messages and successful strategies for reaching their ideal clients.
Whether just starting out or a veteran in your design or home furnishings business, the brand message you convey to your customers/clients changes often. Take the time we’re living through now. Are you offering new services? Are you trying to bring your customers online? Changes to your business mean changes to your brand message.
While we’re all still spending time at home this May, Furniture, Lighting & Decor is bringing you a deep dive into authentic brand messaging and how to communicate that message now and in the future.
In this interactive webinar series, you’ll hear from experts — Nancy Ganzefauker and Melissa Galt — and your retail and design peers on what’s essential to your brand message and how to communicate with your customers/clients through various channels, keeping them connected to you when it’s back to business as usual. Warning: Homework ahead!
Part 1: Crafting Your Brand Message
As independent home furnishings retailers and interior designers, you have a niche, an aesthetic, a passion… something unique that sets you apart and resonates with those who do business with you. What’s the message you need to share now to connect with your customers? What do you need to understand about them so you can create that targeted connection? In this first week of our May Think Tank series, we’re bringing you the insights and strategies for crafting an authentic and effective message to help your customers/clients connect and look forward to communications from your brand.
Tuesday, May 12, 3:00 PM: We talk with Business Coach Nancy Ganzefauker about identifying your core customer, crafting that authentic message and how to convey it. Worksheet for evaluating your brand messaging included.
Thursday, May 14, 3:00 PM: Interior designers and home furnishings retailers share their experiences with brand messaging and how they’ve evolved over the years. Panelists TBD
Part 2: Communicating, Connecting with Clients
Often, your passion for what you do is conveyed in expression, vocal and facial. In today’s environment, where in-person connection is limited, how are you continuing to connect with your clients/customers to stay connected, and share that you are there for them? In this week’s seminars, learn the best way to use various communication methods to connect with your clients and potential clients and how your brand message needs to be adjusted for each.
Tuesday, May 19, 3:00 PM: Interior Designer, Business Coach and Author Melissa Galt shares her expertise on communicating and connecting with your clients in a one-on-one conversation designed to offer insights and strategies for creating the most effective connections. Worksheet for evaluating, honing and scheduling your customer/client communications.
Thursday, May 21, 3:00 PM: Interior designers and home furnishings retailers share their communication experiences, detailing the strategies they’ve used to stay connected, and tips that can be incorporated in your business now and in the future. Panelists TBD
Part 3: Messaging Wrap-Up
Tuesday, May 26: Share your insights and what you’ve learned in this group forum webinar. We want to know how you’ve benefited from these Think Tank seminars and give you an opportunity to share your insights on the subject as well. Join us for a lively discussion to wrap up two weeks of in-depth dive into crafting and communicating your brand message.