The High Point Market Authority (HPMA), in partnership with the American Society of Interior Designers (ASID), has set the schedule for its popular educational seminar series for the spring market, April 6-10, 2019. The Design Viewpoints Series (DVS) will take place April 6-8, at the High Point Theatre, next to the Transportation Terminal in downtown High Point. Designers can earn up to 0.3 IDCEC-approved continuing education units (CEUs) through the series.
Sponsored by Monogram Appliances, the Design Viewpoints Series sessions are free and open to all interior designers, retailers and other market attendees with a valid spring market pass. On tap for the series are three thought-provoking seminars to help attendees navigate the changing interior design business landscape. Learn from industry leaders as they share their knowledge on designing a business, evaluating tech tools and leveraging social media to market one’s business.
“Our attendees have not been shy about asking for educational programming that provides actionable takeaways, tackles tough topics and highlights industry-relevant, business-focused ideas and trends. The Design Viewpoints Series achieves all these goals and offers access to industry all-stars, all while offering CEU credits for designers,” commented Tom Conley, HPMA President and CEO. “It’s a program we’re very proud to have as part of our event line-up.”
“At ASID, we believe that design impacts lives. In order to create meaningful change in the built environment, designers must acquire the business knowledge to sustain growing and resilient firms,” said Randy Fiser, Hon. FASID, CEO, ASID. “We selected the topics for the Design Viewpoints Series to assist the design community in gaining that imperative business acumen while positively impacting the lives of their clients.”
Topics and speakers for the spring 2019 Design Viewpoints Series include:
Saturday, April 6
12-1 p.m.
Lessons from A Well-Designed Business
Speaker – LuAnn Nigara, co-owner, Window Works; host, A Well-Designed Business
As host of the podcast, A Well-Designed Business, Nigara helps interior design professionals operate a profitable and productive business by providing useful and understandable insights through conversations with industry leaders. Join Nigara as she shares lessons learned from A Well-Designed Business, including an overview of critical topics for running an interior design business plus straight talk and actionable lessons to take back to your practice. Immediately after the session, Nigara will be available to sign copies of her newly released book, "The Things I Learned From A Well-Designed Business." Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.
Sunday, April 7
12-1 p.m.
Tech Tools: Reviews from the Designers Who Use Them
Speakers – Phyllis Harbinger, ASID, NCIDQ, CID, founder and Principal, Design Concepts/Interiors, LLC (moderator); Corey Damen Jenkins, Principal & CEO, Corey Damen Jenkins & Associates, LLC; Darla Powell, Principal, Darla Powell Interiors; Laura Thurman, Interior Designer, TDS-Thurman Design Studio, LLC; Jarret Yoshida, owner, Jarret Yoshida, Inc.
Back by popular demand, this session will discuss the technology tools peer designers use to both make their businesses more productive and effectively manage clients. Harbinger will ask a panel of design leaders to provide their approach to evaluating the best software options for their businesses. Panelists include design experts Corey Damen Jenkins, Darla Powell, Laura Thurman and Jarret Yoshida. Leave with the factors you need to consider when evaluating your software options. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.
Monday, April 8
12-1 p.m.
Leveraging Social Media to Market Your Business
Speakers – Jennifer Quail, Editor-in-Chief, i+D magazine (moderator); Justina Blakeney, founder, Jungalow; Bria Hammel, Principal Designer & CEO, Bria Hammel Interiors; Lance Jackson, co-founder and Creative Director, Parker Kennedy Living; Courtney McLeod, founder and Principal, Right Meets Left Interior Design
Social media can be an effective marketing tool for creating your company’s online persona and reaching potential clients. Led by Jennifer Quail of i+D magazine, the panel of social media leaders including Justina Blakeney, Bria Hammel, Lance Jackson and Courtney McLeod, will share their expertise on leveraging social platforms to reach customers and build a brand. Learn which platforms are best to reach certain audiences and strategies to convert online followers to customers. In addition, the experts will offer time management tips to help you juggle all of your social media tasks effectively. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.
Additional details about the Design Viewpoints Series can be found at www.highpointmarket.org.
