The High Point Market Authority (HPMA) is once again teaming up with various design industry experts and exhibitors for its New Product Premiere program. Focusing on new products being debuted at Fall Market (October 13-17), this program will give attendees a sneak peek of what to expect at the October show.
New Product Premiere
New product images are now being accepted from exhibitors for inclusion in the HPMA’s New Product Premiere program. This program will include the well-known Twitter Chat, special Pinterest boards highlighting submitted images and top picks, a preview from the 2018 Style Spotters team, highlights from popular online design publications and trend forecasting experts and a special “Exhibitor New Product Picks” section of highpointmarket.org.
Twitter Chat
The popular Twitter Chat will take place on Wednesday, September 5, at 6 p.m. ET. The 2018 Style Spotters team will host the chat in conjunction with Studio M, one of Florida’s leading interior design firms and the home for Style Spotter Emeritus Michelle Jennings Wiebe, ASID. This lively online discussion of new products and current trends will connect hundreds of buyers and designers with Fall Market product insight while generating millions of impressions to more than 350,000 Twitter accounts. To join the chat, simply follow #HPMKT on Twitter for the hour-long preview.
Followers of the official High Point Market Facebook, Twitter and Instagram accounts will soon begin viewing sneak peeks of products being submitted for the New Product Premiere program, and the Twitter Chat will include a link to special Pinterest boards featuring submitted images and top picks. Following the chat, the Style Spotters will develop a preview article based on their top picks.
“This program never fails to take the excitement level for the upcoming Market to another level. It’s hard not to get excited when you get a peek all the new products you’ll experience in High Point!”, commented Tom Conley, HPMA President and CEO. “It’s also an excellent marketing and relationship building opportunity for our exhibitors with the potential of ten million eyes on their newest products.”
All new product images submitted by High Point Market exhibitors will be featured in a special “Exhibitors New Product Picks” section of www.highpointmarket.org. To be considered for these previews, exhibitors can submit up to two photos of their 2018 introductions via their online exhibitor profile by 5 p.m. ET on Friday, August 24, 2018. Details can also be found at http://www.highpointmarket.org/events
