Art usually hangs on the wall, but now it's covering the floor. The new collaboration between fine artist Lida Sherafatmand and Nourison reimagines Sherafatmand's paintings as area rugs, creating a collection that commands attention.
The four hand-made area rugs are created from sections of Sherafatmand's incredibly detailed original paintings. Sherafatmand terms her work ‘florescenism,’ with actual flowers being the main physical subject in her painting. The four designs are titled “New Altitudes, Opening Door to Blessings,” “Surrogating Raindrops,” Pulses of Love/Internal World of Goodness,” and "When Miracles Happen.”
"Painting is a vocation for me," Sherafatmand says. "I believe the art which we produce becomes part of our physical, emotional and intellectual reality. This puts a huge responsibility on my shoulders when I am creating, to make sure I give the best of me to my environment as I 'immortalize’ a part of reality in the painting. I meditate, pray, and dance to get in touch with depths of beauty and strength in life." delighted to collaborate with Nourison, because she believes such a collaboration enriches further the involvement of her art with society.
This new collection will be on display at High Point Market in Nourison's showroom. Browse the collection here and stop by IH101 - IHFC at High Point.
