Elk Home has announced the acquisition of the brand and associated inventory of Norwell Lighting, a Massachusetts-based designer and distributor of high-quality interior and exterior residential lighting fixtures.
The acquisition expands Elk Home’s diverse product portfolio and enhances its lighting offering with the addition of Norwell’s exterior and interior lighting designs, categories that have continued to expand for Elk Home.
“We look forward to the addition of Norwell products to our lighting portfolio,” said Todd Webb, CEO of Elk Home. “The heritage of Norwell’s quality, design and attention to detail aligns with our strategic plan as we continue to elevate and enhance our lighting offering across all price points.”
“For Norwell to continue to compete in the residential market, I felt we need the backing of a larger organization that can take Norwell to the next level. I want to wish Elk Home the very best during this transition,” said Alan Indursky, President of Norwell.
Norwell’s inventory has been relocated to Elk Home’s distribution center in Rabun Gap, GA and customers can continue to purchase Norwell products through their existing sales representatives. Attendees at Dallas Lightovation can visit both showrooms in the Trade Mart. Elk Home is located in Suite 3606 and Norwell Lighting in Suite 3321.