For Crestview Collection, the name is apt. “Collection” tells the story of the company’s evolution. This High Point Market, the company has expanded on initiatives started earlier this year with new categories — hard-wired lighting fixtures and an expanded accessories offering — alongside growing casegoods, accent furniture and portable lighting, all conveniently merchandised by style to make it easier for its retail and designer customers to see how all pieces in an aesthetic can work together. All in all, this week’s High Point Market marks the company’s largest product introduction to date, with more than 900 newly debuted SKUs across categories.
Of those SKUs, 350 to 400 are accessories as Crestivew has deemed this category one of its pillars. The company’s designers have made this category a focus as it adds even more value to Crestview’s identity of having comprehensive style at the best value.
Crestview showcases a wide variety of styles from modern and sophisticated to rustic and global farmhouse, industrial, coastal, traditional, glam, French country and more.
“People decorate for what they like, not where they live,” says Bryan Williams, Executive Vice President for Crestview, noting that having such a wide range of styles allows the company to offer something for everyone. With as much variety as Crestview offers, value is the overarching thread that drives the collections.
“Our strength is in our value proposition,” says Williams, pointing to a focus on balance, function, proportion and the details that ensure each product delivers what the end user is looking for, across a wide variety of consumer tastes. “We know our components give the absolute best value,” adds Jenny Neal, Senior Designer for Crestview.
In that value proposition, Crestview is also mindful of what its customers need to provide the best experience to their customers and clients. “Everything in the showroom is either in stock or on the way,” continues Neal, noting the company’s “conscious effort” to ensure customers are able to get deliveries quickly.
A Showroom Designed for Customer Experience
At April High Point Market, Crestview transformed its 26,000-square-foot showroom, switching from a product-oriented focus to one designed around collections, complete with dividing walls built to enhance merchandising as well as showcase trending colors and styles. This market, new collections have been added and existing vignettes have been filled out for an even more comprehensive experience throughout the showroom. “The change is what people notice,” says Neal. “It stimulates the eyes when the showroom mix is different.”
Crestview’s styles, while expansive, evolve with the trends consumers looking for as well. Farmhouse isn’t going away, says Neal, although it has evolved to a more “global farmhouse” style.
Most important for consumers, Neal says, is a trend toward home furnishings that create a respite. Bringing the outdoors in, functionality and technology are some of the trends she sees driving home furnishings design. Expect to see lots of natural materials — rattan, jute and more — as well as storage opportunities in many pieces throughout the showroom. Come April, features that bring technology into the mix will be available as well. Crestview will continue to expand in all categories with these and other home furnishings trends in mind.
This week, be sure to stop by the Crestview Collection showroom (IHFC H489) to enjoy the experience the company has already created for its customers. You won’t want to leave!
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