Cozzia Custom Components, a division of Cozzia USA, celebrates six years of offering innovative technology-based solutions in collaboration with their manufacturer partners. April 2017 at the High Point Market marks the official inception for this new division when Southern Motion, in collaboration with Cozzia USA, launched SoCozi, a revolutionary product in the motion seating category containing 2-program air-cell massage with heat technology. No other motion seating manufacturer had ever launched this type of advanced technology prior.
Greg Hunsucker, Vice President of Sales for Cozzia USA stated “This collaborative launch proved to be one of the most successful new product launches in the history of motion furniture at that time as it relates to retailer placements.”
The second major milestone for Cozzia Custom Components came through a collaboration with Best Home Furnishings, a leading American made upholstery manufacturer, after they experienced Cozzia’s Smart Dial Technology. Solution based discussions and extensive prototyping resulted in the optimal solution thus this innovative “dial” technology on their new power recliners was introduced in October 2020. Prior challenges for consumers were multiple buttons which were cumbersome and contributed to greater human error in use. This new technology contains multiple functions in one dial, is highly intuitive, and is operated simply by turning it, making it very easy for a consumer. Cozzia dials and consoles are inspired by luxury cars, adding a wow factor which ultimately helps with the retail sales price.
“Controls operating the power functions in motion furniture can often be confusing and complicated, so we loved the simplicity of use, elevated look as well as the design of the Cozzia dial. The response has been very positive, and we’re excited to continue working on future projects with the Cozzia team.” said Janae Lange-Wendholt, the VP of Design & Development for Best Home Furnishings.
The most recent success in the evolution of Cozzia Custom Components was an impressive collaboration between Cozzia USA and GhostBed to introduce a unique product to the bedding industry. Launched at the January 2023 Las Vegas Market, the GhostBed Massage Mattress powered by Cozzia was an industry first and takes luxury to a entirely new level. Revolutionary air-cell technology is utilized to build a five-zone massage covering the following areas: neck, shoulders, back, glutes & legs. The massage feature can cover all 5 areas, some areas or be extremely focused to target just one area with the “spot” massage program using just one air-cell. The massage bed features 10, 20 & 30 minute massage settings with an automatic shut off. A separate massage unit per side allows each sleeper to program their massage based on individualized needs as well as make sure no motion transfer occurs if the other is sleeping. There is also a comfort gel memory foam layer above the air-cells, ensuring they are non-detectable when not in use.
“After 18 months of collaboration with Cozzia, it was really rewarding to see our efforts pay off. The response from our retail partners to the new technology has been extremely gratifying and we look forward to helping the end consumer get the opportunity to experience a unique wellness mattress” stated Alan Hirschorn, Executive Vice President of GhostBed.
Cozzia USA is a market leader with a long-term dedication to innovation in and advancement of the health and wellness category across Home Furnishings as well as the focus on their Cozzia Custom Components division to assist other manufacturer partners, evident through their commitment to advanced R & D and testing; supported by over 700 engineers, a $20M investment, 509 Patents & a partnership with the Academy & Research Institute. They are always working with current partners on next steps and are in discussions with several new manufacturers regarding future collaborations around their advanced technologies and capabilities.
Mark Holmes, CEO of Cozzia USA, offers his insights with the following statements. “Cozzia USA has a mission to solve current challenges often overlooked, particularly as it relates to health and wellness, and bring innovative solutions and advanced technologies to home furnishings. We can help provide important enhancements and value for the end consumer by focusing on ease of use, comfort, better relaxation, positive health benefits, affordability, appearance and support. Ultimately, we want to develop products we would love to have ourselves.”